Recicla Siempre

Start date:
March, 2024
End date:
February, 2025
Country:
Ecuador
Cities:
Quito

Project details

Status

In progress

Client

Corporación El Rosado

Allies/ involved

Corporación El Rosado

Project overview

Recicla Siempre is a project focused on recovering recyclable containers in Quito, aiming to combat the crisis of plastic and container pollution. This initiative by Corporación El Rosado rewards Mi Comisariato customers for delivering their recyclable containers to four recycling stations located at: Hipermarket Los Chillos, C.C. Ricentro Quito Hipermarket 6 de Diciembre, Hipermarket La Prensa, and Hipermarket Mitad del Mundo. Through ReciApp, ReciVeci facilitates the Recicla Siempre campaign, where Mi Comisariato customers can register their recyclable container deliveries and earn Súper Points. For each container delivered, Mi Comisariato offers 5 Súper Points to accumulate. Additionally, the project has a strong social component. All recyclable material is collected by four base recycler associations, benefiting over 15 base recyclers who not only obtain the material for free but also receive payment for their services. Thus, Recicla Siempre contributes to environmental protection, strengthens the work of base recyclers, and rewards citizens for their actions.

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