ReciVeci implements the pilot phase of “Recicla Siempre” by Mi Comisariato in Quito: the first inclusive recycling project in the retail sector in Ecuador.
Corporación El Rosado, through Mi Comisariato and with technical support from ReciVeci, launched the pilot phase of Recicla Siempre, the first inclusive recycling project in the retail sector in Ecuador. This project, which began in September 2024, currently operates in four locations in Quito and aims to promote a circular economy by offering Mi Comisariato customers an option to recycle their recyclable containers and earn Súper Puntos as a reward for their environmental commitment.
What is Recicla Siempre?
Recicla Siempre is an initiative for the recovery of recyclable containers aimed at combating pollution caused by plastics and other recyclable waste. Through the project, Mi Comisariato rewards its affiliated customers for recycling by offering 5 Súper Puntos for each container delivered. These points accumulate and can be redeemed for discounts on selected products.
The project currently operates at four recycling stations located at:
- Hipermarket Valle de Los Chillos.
- C.C. Ríocentro Quito, Hipermarket 6 de Diciembre.
- Hipermarket Av. La Prensa.
- Hipermarket Mitad del Mundo.
Technology in Service of Recycling
Recicla Siempre uses two innovative applications to facilitate the recycling experience: ReciApp and MiCo.
With ReciApp, developed by ReciVeci to promote inclusive recycling, customers can register their recyclable container deliveries at Recicla Siempre stations with the support of a promoter present at each point.
Automatically, the points obtained are transferred to MiCo, the app of Mi Comisariato, where users can accumulate their Súper Puntos. Additionally, through MiCo, they have access to multiple options to redeem them.
Social Inclusion in Recycling
The project has a strong social component, as all the recovered recyclable material is then delivered to four base recycler associations, benefiting more than 15 base recyclers and their families. They not only receive the material for free but also receive payment for the recognition of the collection service they provide.
In this way, Recicla Siempre contributes to environmental care, strengthens the work of base recyclers, and rewards citizens for their actions.
What Types of Containers Are Accepted in Recicla Siempre?
The project is oriented towards the recycling of waste that commonly ends up in landfills:
- Plastic containers: PET bottles and beverage or cleaning product jugs.
- Tetra Pak® containers: milk, juice, or sauce containers.
- Glass containers: bottles and jars in green, amber, and clear colors.
- Metal containers: cans for preserves, tuna, beverages, and metal lids. For each container delivered, customers accumulate 5 Súper Puntos that can be later redeemed for discounts on selected products.
Contributing to a Circular and Sustainable Economy
Recicla Siempre ensures that recyclable waste is reintegrated into production chains as raw material for new products, reducing the ecological footprint and preventing waste accumulation in the environment.
At the same time, the project fosters collaboration between companies, customers, and recyclers, consolidating a model that combines environmental care with social development.
From ReciVeci, we thank Mi Comisariato for reaffirming their commitment to a sustainable future and for deciding to move towards an inclusive circular economy with us, promoting a positive impact and setting a benchmark for the recycling culture in our country.
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